It connects and engages more than 100,000 kids across Delhi and Mumbai thru its interesting school contact program 9XM Fun-o-Mation. Its aim is to create basic knowledge about animation. 9XM Fun-o-Mation was begun on December 10, 2013 and it continues till February 2014.

It is a two months school contact program and it covers 150 schools across Mumbai and Delhi. This program provides the best chance to learn animation and strengthen the association with kids, an important target group for the channel. The channel 9XM showcases a short film named as “The World of Bade-Chote to children from grade 6 to 9.  The movie shows the fundamentals of animation and how the cartoons come to life.

Thenceforth, the children’s are invited to perform steps of popular song, like Gangnam style and teach the above these steps to the animated avtar of Bheegi Billi.

9XM will keep drawing competition in which children can create their own avatar of Bade-Chote. The contest name is ‘Illustrate Bade-Chote contest’ and they select 20 winners. The winners will get an opportunity to visit the 9XM animation studio in Mumbai and Delhi to get a sneak peak into the world of animation. In addition the top 3 entries will be animated and aired on 9XM. 

Imagine Networks is implementing the School contact program across Mumbai and Delhi.