Fanta brings its play to snack time
February 24th, 2014
Snack time will never be the same once again as India’s favorite orange soft drink, Fanta, brings a full of fun proposition to snack times everyplace. For the first time, the playful Fanta animation, characteristic of the brand’s ad, has been made in India with the introduction of a new Indian Fanta Character, the ‘Mom’. The campaign has been conceptualized and executed by Ogilvy & Mather.In 2014, the brand centers on the fact that Fanta is the top most preferred and enjoyable drink with snacks. The lyrics have been written by Amitabh Bhattacharya and music composed by Vijay Antony. The new campaign will reach to the users through an array of touch points, including TV advertisements, outdoor, radio, activation and social media.
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