Disney India’s Consumer Products business and Hero Cycles Limited declared the arrival of a range of Disney and Marvel inspired bicycles for kids aged 3to12 years.

As part of the licensing agreement signed between Disney and Hero Cycles Limited the Company will make bicycles available in over 100 premium distributors, including leading sports and toy stores across the country at a starting price of INR 3400.

The range features an array of popular Disney franchises such as Mickey & Friends, Disney Princesses, and Disney. Pixar Cars and Marvel’s Spider-Man. Key models include Mickey & Friends 12”, Mickey & Friends 14”, Disney Princess 12”, Disney Pixar Cars 16” and Marvel Ultimate Spider-Man 20”.

Hero Cycles have a factory in Ludhiana and is able of producing around 5.5 million bicycles every year. The company sells its products through more than 3,000 dealerships across the country. Bicycles are gaining popularity in the country daily and kids are fast getting accustomed to the idea of riding their trendy looking bicycles everyplace. The children’s bicycle market is growing around 15% year on year and provides a huge opportunity for manufacturers to reap from this section development.