When Flappy Bird’s creator has pulled the famous game saying it was ‘too addictive,’ Rovio Entertainment has no such qualms and has declared a new Angry Birds spin-off series called Angry Birds Stella.

The game has been named after its protagonist, the pink, female Stella thing depicted as a “fierce and a feisty character with a great group of friends”.

Angry Birds Stella is all about inspiration, empowerment, and other real issues, without forgetting entertainment and quirky fun. Its story will live and evolve across physical and digital, bridging them in fun and innovative ways.  It is released shortly.

Coming this fall, Angry Birds Stella will take place across multiple media, including animation, toys, books and other retail products in addition to the mobile games.