Responsible for Content Management/ Promotions, Organic Rankings, Analytics ï‚· Optimizing videos for search engines using keyword-enriched descriptions and tags. ï‚· Ability to drive traffic to video content from search engines and optimize videos for YouTube search. ï‚· Ability to identify trends and adjust strategy using analytical and quantitative problem solving. ï‚· Responsible to manage social media pages ï‚· Conducting research & execute on digital strategies like SEO, SMO, Ad Words, Display Network, Social Media and Email Marketing campaigns ï‚· Researching, Ideating and Driving Online Marketing campaigns to increase our viewership base. ï‚· Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments.