Snack time will never be the same once again as India’s favorite orange soft drink, Fanta, brings a full of fun proposition to snack times everyplace. For the first time
February 24th, 2014
Snack time will never be the same once again as India’s favorite orange soft drink, Fanta, brings a full of fun proposition to snack times everyplace. For the first time, the playful Fanta animation, characteristic of the brand’s ad, has been made in India with the introduction of a new Indian Fanta Character, the ‘Mom’. The campaign has been conceptualized and executed by Ogilvy & Mather.
In 2014, the brand centers on the fact that Fanta is the top most preferred and enjoyable drink with snacks. The lyrics have been written by Amitabh Bhattacharya and music composed by Vijay Antony. The new campaign will reach to the users through an array of touch points, including TV advertisements, outdoor, radio, activation and social media.
The festival sets to bring its 4th edition, which will be held on 30 April 2014 in Noida, Delhi with a mission to celebrate the cinema and work of aspiring, young, sovereign and professional movie makers.
Phenakistoscope (1831) A phenakistoscope disc by Eadweard Muybridge (1893).The phenakistoscope was an early animation device. It was invented in 1831 simultaneously by the Belgian Joseph Plateau and the Austrian Simon von Stampfer. It consists of a disk with a series of images, drawn on radii evenly spaced around the center of the disk. Slots are cut out of the disk on the same radii as the drawings, but at a different distance from the center. The device would be placed in front of a mirror and spun. As the phenakistoscope is spun, a viewer would look through the slots at the reflection of the drawings which would only become visible when a slot passes by the viewer's eye. This created the illusion of animation.
Snack time will never be the same once again as India’s favorite orange soft drink, Fanta, brings a full of fun proposition to snack times everyplace. For the first time, the playful Fanta animation, characteristic of the brand’s ad, has been made in India with the introduction of a new Indian Fanta Character, the ‘Mom’. The campaign has been conceptualized and executed by Ogilvy & Mather.
