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Ficci Frames 2018 :Dwindling Box Office and What needs to be done to turn it around AnimationSutra AnimationSutra
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Ficci Frames 2018 :Dwindling Box Office and What needs to be done to turn it around


The year of 2017 was definitely a challenging year for the Indian Film Industry. Day 1 at FICCI Frames saw an interesting session on Dwindling Box Office and what should be done to turn it around. The panel saw participation from all major studios in India. Moderated by Mr. Vijay Singh, CEO of Fox Star Studios, the panel members present were Mr. Apoorva Mehta, CEO, Dharma Productions, Mr. Ajit Andhare, COO, Viacom 18 Motion Pictures, Mr. Vivek Krishnani, Managing Director, Sony Pictures, Mr.

Ficci Frames 2018 :Dwindling Box Office and What needs to be done to turn it around

March 05th, 2018


The year of 2017 was definitely a challenging year for the Indian Film Industry. Day 1 at FICCI Frames saw an interesting session on Dwindling Box Office and what should be done to turn it around. The panel saw participation from all major studios in India.


Moderated by Mr. Vijay Singh, CEO of Fox Star Studios, the panel members present were  Mr. Apoorva Mehta, CEO, Dharma Productions, Mr. Ajit Andhare, COO, Viacom 18 Motion Pictures, Mr. Vivek Krishnani, Managing Director, Sony Pictures, Mr. Vikram Malhotra, Founder and Chief Executive Officer, Abundantia Entertainment Pvt. Ltd., Mr. Akshaye Rathi, Director, Vidharbha Exhibitors and Mr. Abhay Chopra, Producer & Filmmaker, B.R. Films.

Various aspects like piracy and poor content were discussed as a factor responsible for the decline in the Box Office numbers. Few of the biggest films this year proved to be disappointments due to weak content.

The rise of OTT as an alternative medium to release and access movies has impacted the industry. While talking about piracy and content being easily available, Ajit Andhare of Viacom 18 Motion Pictures said, "More people are watching films but they are watching content on different screens easily available to them."



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