Green Gold Animation, creators of Chhota Bheem and Mighty Raju, is now planning to expand their exclusive licensing and merchandising division – Green Gold Store.
January 20th, 2014
Green Gold Animation, creators of
Chhota Bheem and Mighty Raju, is now planning to expand their exclusive
licensing and merchandising division – Green Gold Store. Besides
targeting tier II cities for expansion via franchising, the brand would
also be forming wide variety of tie-ups for spreading their brand s
wings.
Talking
about disseminating their brand s presence further Sudeesh Varma, Head,
Green Gold Stores says: With a viewership of over 40 million children,
Chhota Bheem is by far the biggest toon icon in India. The demand for
Chhota Bheem and Mighty Raju merchandise among children is rising
exponentially. From two outlets and a line of merchandise that numbered
just ten products, we have grown to 27 stores with over 200 products
within just two years. By the end of this financial year, we hope to
open another 23 stores, making the total to 50. We plan to target tier
II cities as the risk factor is lesser. Our aim is to carry out
franchise development and connect with consumers everywhere.
With
a new product line being introduced, the company is looking forward to
expand further with exciting new merchandise. Green gold licensing and
merchandising (i) Pvt Ltd started its operations in 2008 and stepped
into franchising in 2012. Green Gold is raring to go ahead with its
story telling capabilities with big plans for the Indian and world
animation / merchandising industries.
Phenakistoscope (1831) A phenakistoscope disc by Eadweard Muybridge (1893).The phenakistoscope was an early animation device. It was invented in 1831 simultaneously by the Belgian Joseph Plateau and the Austrian Simon von Stampfer. It consists of a disk with a series of images, drawn on radii evenly spaced around the center of the disk. Slots are cut out of the disk on the same radii as the drawings, but at a different distance from the center. The device would be placed in front of a mirror and spun. As the phenakistoscope is spun, a viewer would look through the slots at the reflection of the drawings which would only become visible when a slot passes by the viewer's eye. This created the illusion of animation.
