Sectoral Capsule-Indian Animation & VFX Industry Gathers Force
The capsule reports are brief information about the industry; and the chances and challenges that it carries
March 01st, 2014
The capsule reports are brief information about the industry; and the chances and challenges that it carries. It gives the past in addition to the future prospects of the industry with a forecast for next five years. It analyzes the diverse sections of the industry with all applicable inputs in place. The dynamics that propel the sector, namely, opportunities, competition, infrastructure investment and regulatory policies are also explored in the report.
The Indian Media and Entertainment (M&E) market has ripened vastly over the past 10 years by changing user preferences, new business models, evolving media delivery platforms, enhanced competition and favorable regulations. The present trend of enhanced consumption in Tier II and Tier III cities is making more chances for the industry. The rising media access and plentiful obtainability of digital gadgets, the firm is shifting its marketing and delivery platforms to provide to focus sections.
India’s M&E industry is expected to reach INR 1,676 billion by 2017, growing from INR 821 billion in 2012. This procedure may take longer than expected, but once in place, it will change the face of Indian media.
In the M&E industry, the animation and visual effects (VFX) section is searching quite positive. VFX has shown enormous growth from doing mainly pre & post production jobs procured from abroad to serving films, TV and advertisements with world class content. In the future, India animation studios develop content to provide to global users thru digital platforms like Apple iTunes, Android, Netflix and Windows.
The animation and VFX market is driven by growth in the kids’ TV genre and visual effects in films. A large part of the revenue is added by these two sections. In India, Animation production houses are not only involved in outsourced post production work, but also the conversion of 2D to 3D. This section is depicting great potential and with support from the government, it is expected to grow vigorously.
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Phenakistoscope (1831) A phenakistoscope disc by Eadweard Muybridge (1893).The phenakistoscope was an early animation device. It was invented in 1831 simultaneously by the Belgian Joseph Plateau and the Austrian Simon von Stampfer. It consists of a disk with a series of images, drawn on radii evenly spaced around the center of the disk. Slots are cut out of the disk on the same radii as the drawings, but at a different distance from the center. The device would be placed in front of a mirror and spun. As the phenakistoscope is spun, a viewer would look through the slots at the reflection of the drawings which would only become visible when a slot passes by the viewer's eye. This created the illusion of animation.
