Written and directed by the studio’s award-winning chief creative officer, Eric Darnell (co- director of all four Madagascar films and Antz), Bonfire stars comedian, writer and actress Ali Wong.  The trailer below shares highlights from this brand-new first-person adventure, as well as fan testimonials from the recent Tribeca Film Festival world premiere.

Fresh off winning four Emmys for Cow :The legend , our friends at Baobab Studios debuted Bonfire at Tribeca Film Festival. “It’s our foray into artificial intelligence and our most interactive piece—one where we make you the main character,” explains CEO Maureen Fan.

Bonfire’s creators have delivered an interactive narrative with intuitive interactions, rather than a complex or demanding VR “game.” It’s been written and designed as a casual entertainment experience but beneath the cute cartoon characters is a robust artificial intelligence system.

“One of the things that fascinates me about VR is creating a storytelling experience that immerses you, the viewer, into the story in a way that makes you believe that you matter,” said writer/director Darnell. “We put the viewer in situations where they must make meaningful decisions under pressure. We create highly immersive experiences not by delivering complex photo-real environments. Instead, we inspire you with characters that acknowledge you exist in their world and that you matter.”