Amul Girl to be seen in an animated avatar soon
January 19th, 2014
The utterly butterly Amul Girl, who
has stayed on billboards for years, will soon appear in an animated
avatar. The project, which will mark the golden jubilee of the Amul girl
ad, will be as exciting as the printed ones, ensure its architects.
Over the years, Amuls girl has acquired an iconic status taking a dig at
politicians and celebrities, instantly gauging the mood of the nation,
bemoaning the state of affairs and at times even appreciating the
countrys rare achievement.The 3D animated version of the ad featuring
the girl clad in polka-dot dress will be humorous.
Sources
indicated that the plan is to bring out animated ads based on current
events. That is the one advantage of choosing animation over real
visuals. The basic settings will be ready in different combinations so
that the core theme can be changed at will, said a source.
Amul
has already approached top advertising agencies in the country to
create its video advertisement. After a preliminary screening, a few
agencies have been shortlisted. Toonz Animations, a Technopark-based
animation institute, is among the shortlisted agencies. Creative minds
at Toonz are racking their brains to bring out sample clips that may
charm the officials at Anand and also millions of fans across the globe.
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