On the lines of IITs and IIMs, Government should consider setting up Centers of Excellence for the Animation, Gaming & which also offers opportunities for applied and commercial and others type of arts.

10 Years Tax Holiday for Animation Industry.

 Lifting of service tax on studios developing original content.

 Exemption of Import Duty on Hardware for a Period of 10 Years.

 Provision of 50% reimbursable MDA (Market Development Assistance) for travel and registration fees to international market events. Government to extend support under MDA/MAI activity - exhibiting Indian companies, by setting Indian Pavilions in the world markets. What is needed is to help bring local production companies to international markets, collected and disseminate information and help support the infrastructure needed for a healthy media market to develop.

To promote domestic gaming market, Excise Duty on local manufacture should be brought down from 12.5% to 0% (similar to film and music industry). This will enable CVD to be brought to zero also. The effective reduction in taxes would be around 15%. Import duty on consoles (Gaming hardware) which will increase the installed base to enable the local developer ecosystem to flourish needs to be brought down to 0%.

Mandate should be given to commercial bankers to treat animation sector on priority. This will enable them to provide funds at concessional rate.

 Encouragement should be given to entities through reduced tax rates/incentives (exempt withholding taxes for overseas payments to foreign artists stationed overseas) for exploitation of own developed content in overseas markets.

The MAT applicability for units undertaking animation work in SEZ should be withdrawn to encourage export of animated contents.

 The government should introduce subsidies like a CNC Fund (in France) to fund animated content co-produced and developed in India to enable Indian producers to be competitive on a global scale.