Summer animated movie Planes by Disney UK is teamed by British Airways. The promotional campaign will start from July 14 and will build even more excitement for the highly anticipated release, which is ready  to entertain families this summer. 

The special screening of Disneys Planes on July 14 in Leicester Square, London is sponsored by British Airways and will also host exclusive regional screenings of the film with Disney on July 21 in Manchester and on August 4 in Belfast, Leeds and Edinburgh. The campaign also includes outdoor advertising across London Heathrow and Gatwick airports, and activity on ba.com 

Later this year, British Airways customers will also be able to view  the full-length movie Planes on board long-haul flights. The deal was developed by Disneymedia+, the integrated ad sales, promotions and marketing solutions arm of Disney, UK and Ireland together with British Airways. 

The head if British Airways marketing ,Abigail Comber, said We are delighted to be working with Disney UK as the official airline partner for Planes in the UK. Theres a natural fit, not just because were an airline, but also because we both have a strong family customer base. 

Barnaby Rothwell, Director, Promotions, Disneymedia+ EMEA said: We are thrilled to work with British Airways the brand is a great fit for the launch of Disneys Planes. We are sure that the promotions  will create some extra fun and excitement for families in the lead up to the summer holidays and to the film’s release. 

Since 2010 British Airways has long supported British film and has been the official airline partner of BAFTA.