DreamWorks Animation picks Dream Theatre & KWAN as India representative
January 18th, 2014
Dream Theatre and KWAN will establish a licensing and merchandising program for the animation company
DreamWorks
Animation has appointed Dream Theatre Pvt. Limited and KWAN as consumer
products licensing and promotional representatives for the company in
India. This past May, DreamWorks Animation s Kung Fu Panda 2 became
India s highest grossing animated film of all time with over 25 crore
($5 million) at the Indian box office. DreamWorks Animation s current
release, Puss in Boots, opened in India on December 2, 2011. Madagascar 3
and Rise of the Guardians will follow in 2012.
Under
the appointment, Dream Theatre and KWAN will establish a licensing and
merchandising program across a wide array of products and categories in
an effort to bring life to the iconic characters featured in DreamWorks
Animation s slate of upcoming feature films along with focusing on
high-level marketing and promotional initiatives.
Both
arrangements cover a wide spectrum of licensing categories that include
products such as publishing materials, apparel, accessories,
stationery, gifts, novelties, as well as branded foods, personal care
products and promotional licensing.
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