Ficci Frames 2018 :Dwindling Box Office and What needs to be done to turn it around
March 05th, 2018
The year of 2017 was definitely a challenging year for the Indian Film Industry. Day 1 at FICCI Frames saw an interesting session on Dwindling Box Office and what should be done to turn it around. The panel saw participation from all major studios in India.
Various aspects like piracy and poor content were discussed as a factor responsible for the decline in the Box Office numbers. Few of the biggest films this year proved to be disappointments due to weak content.
The rise of OTT as an alternative medium to release and access movies has impacted the industry. While talking about piracy and content being easily available, Ajit Andhare of Viacom 18 Motion Pictures said, "More people are watching films but they are watching content on different screens easily available to them."
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