Mattel has linked a deal with the WWE for an original animated short format series. The WWE Slam City, the company’s new children’s property includes an original animated short form series and a whole line of WWE Slam City merchandise. The 26 episode series, which established in the UK, Canada and US is comprised of two minute short featuring WWE Superstars in their new animated world, WWE Slam City.

 The first four episodes started from 17 March at WWESlamCity.com and Cartoonium on YouTube. WWE Slam City toys, including action figures, ring sets and etc. are presently available at major retail stores. Cartoonium on YouTube and WWESlamCity.com, WWE Slam City will be available in US on WWE Network, Hulu, PlayStation, Xbox, AOL On, Nintendo, Vudu, Google Play, Kabillion, Mattel.com and iTunes. WWE will use all of its assets, including TV broadcasts, live events, digital and social media to generate cognizance for its new child’s property.


The series, filmed in the next generation of stop motion animation, features a new WWE animated character ‘The Finisher’, who fires all of the WWE superstars and sends them to WWE Slam City to find day jobs. WWE Superstars are plunged into new career challenges as John Cena as an auto mechanic, Randy Orton as a zookeeper, Sheamus as a theater usher, The Miz, Rey Mysterio, Kane, Alberto Del Rio as a coffee house barista and Mark Henry pack every street corner with work to do and scores to settle into a new life outside the ring, but still staying true to their WWE personas.

The 26 episodes WWE Slam City series is co-produced by WWE and Mattel's Playground Productions, a new division in the Mattel Global Brands whose mission is to identify, cultivate and produce compelling storylines thru multiple platforms. A full WWE Slam City merchandise line, including apparel, back-to-school accessories, books, graphic novels and home videos will be available in stores by the end of 2014. In 2015, a WWE Slam City mobile game, in addition to health and beauty items, home goods, party supplies and stationary will be available.