Mahabharata - 18 days launched on You Tube by Graphic India
January 20th, 2014
Video-sharing site YouTube has partnered with entertainment firm
Graphic India and renowned comic book writer Grant Morrison to launch an
animated web series on the epic Mahabharata titled 18 days.
Mahabharata
is an epic story and we are very excited to bring the animated version
of this great Indian epic to YouTube users worldwide,YouTube APAC
Director (Content Partnerships) Gautam Anand said. Partnering with Grant
Morrison and Graphic India for this YouTube exclusive will set the bar
for more such high quality web original series, he added. The shows
creator Grant Morrison said a genre mash of superhero action and
mythology grounded in the all too human passions of its warriors,
villains and monsters, 18 Days will rewrite the rules of epic fantasy.
The series will feature weekly episodes through the year and will be
distributed exclusively on the Graphic India YT Channel and will be in
English, Hindi and Tamil, it added.
Asian
investment arm of The Chernin Group, LLC (TCG). An exclusive trailer for
the series was posted last week on YouTube to coincide with a
over-packed panel at the San Diego Comic Con, global pop-culture event
and exceeded over 150,000 views within a few days of release, YouTube
said. Grant Morrison said a genre mash of superhero action and mythology
grounded in the all too human passions of its warriors, villains and
monsters, 18 Days will rewrite the rules of epic fantasy. Mahabharata is
an epic story and we are very excited to bring the animated version of
this great Indian epic to YouTube users worldwide,YouTube APAC Director
(Content Partnerships) Gautam Anand said. Partnering with Grant Morrison
and Graphic India for this YouTube exclusive will set the bar for more
such high quality web original series, he added.
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